Malik St Hilaire

Work history:

• Job Title: Senior Manager, Social Media

  Company: IMPACCT Brooklyn

  Period: April 2025 - present

  Role Description:
  • Created and managed weekly content calendars for Instagram, Facebook, and LinkedIn using AI-assisted planning tools to boost campaign efficiency and scheduling accuracy.
  • Launched Emerald Ball pre-campaigns, contributing to a 42% increase in early RSVPs and donor engagement.
  • Support community storytelling efforts with local leaders and small businesses to increase audience relevance.
  • Assist with paid social campaign planning, ensuring alignment with event objectives and budget targets. 

• Job Title: Director of Marketing

  Company: Do More Together

  Period: November 2023 - present

  Role Description:
  • Architected digital marketing plans that drove a 35% increase in email open rates and 60% rise in social conversion, enhanced through AI-powered audience segmentation.
  • Worked with regional partners to synchronize campaigns across five states, generating over 500 new supporters.
  • Implemented attribution models to track CAC and LTV, boosting marketing efficiency by 22%.
  • Supported community event rollouts across multiple cities with CRM-backed targeting and automated workflows. 

• Job Title: Brand Director

  Company: Empowered Lifestyle Network

  Period: July 2020 - October 2023

  Role Description:
  • Built a scalable marketing operations stack, improving reporting visibility and KPI tracking across departments.
  • Increased digital following by 3,200+ users and achieved a 40% engagement lift through SEO and lifecycle marketing.
  • Managed $30K+ Google Ads budget and maintained a 12% average CTR with ROI-positive campaign pivots.
  • Integrated AI tools into CRM and CMS platforms, reducing content turnaround time by 30%. 

• Job Title: Studio Manager

  Company: Exclusive Studio

  Period: September 2019 - November 2022

  Role Description:
  • Oversaw 300+ recording sessions annually, improving scheduling efficiency and client experience satisfaction.
  • Partnered with Grammy-winning artists (Ice T, Treach) to expand market presence and introduce influencer branding.
  • Elevated digital-first content strategy, leading to a 40% boost in studio bookings and 2x online lead flow.
  • Coordinated daily workflows, equipment upkeep, and marketing for a multimillion-dollar creative facility. 

• Job Title: Digital Marketing Coordinator / PR

  Company: Irving Street Rep

  Period: May 2017 - March 2019

  Role Description:
  • Managed event PR and merchandising across major venues (MSG, Prudential Center), increasing brand exposure.
  • Produced and distributed branded materials that led to a 22% uplift in sales and a 30% boost in fan engagement.
  • Executed 40+ press campaigns with a 38%+ average open rate, integrating CRM tools and performance analytics. 

• Job Title: Creative Director & Host

  Company: The Dennis Dillon Show

  Period: November 2015 - March 2017

  Role Description:
  • Produced full-length broadcast content for WRNN that increased local viewership by 50% over one year.
  • Developed and monetized brand segments via partnerships with McDonald’s, insurers, and local retailers.
  • Hosted and edited “Taking It to the Streets,” a community series focused on public opinion and civic dialogue.
  • Secured over $15,000 in show sponsorships and strengthened regional media relations. 

Education:

• Sacred Heart University

  Bachelor's Degree – Communications

  Period: July 2015 - May 2019